Bring the beauty of "wabi-sabi" into your everyday life.

The flavor deepens with the passage of time, and the appearance remains beautiful even when decayed.

At 96KURo-design, we create products based on the traditional Japanese aesthetic of "wabi-sabi."

It adds a touch of quiet Japanese style to modern life.

Wabi is the beauty of imperfection. Sabi is the texture born from the passage of time. Both avoid extravagance and value the richness that resides in tranquility.

At 96KURo-design, we inherit this philosophy and put our thoughts and stories into each and every product.

The color that represents this worldview is "black."

Black is not simply dark; it encompasses all colors, blurring the contours of objects while highlighting their presence. It is understated yet exudes a dignified presence. We pursue designs that maximize the appeal of black and reflect the individuality and spirituality of the wearer. Just as deep conversations can take place in silence, black has the power to move the heart without speaking.

Our goal is to create something that is unpretentious and unspoiled, yet undeniably memorable. By bringing a touch of "wabi-sabi" into everyday life, we can connect with the sensibilities of our users and build a relationship that deepens over time.

For those who want to find their own unique beauty without being swayed by trends or the times.

In the quietness of wabi-sabi, your true self will emerge.

We propose this kind of space in your life along with Japanese aesthetics.

We aim to combine modern expression with respect for Japanese culture and ancient traditions.

It is a philosophy that reflects the Japanese climate and culture, as well as the aesthetic sense of "wabi-sabi."

“Timeless by Design”

At the heart of our brand lies the belief that true craftsmanship transcends time. Japan's traditional techniques—refined through centuries of dedication and detail—carry an elegance that modernity alone cannot replicate. Yet many of these exceptional skills have faded, quietly overshadowed by the speed and scale of contemporary production.

We see this not as an end, but as a beginning.

Our mission is to honor these time-honored crafts by reimagining them for the present. Through thoughtful design and collaboration, we blend tradition with innovation—crafting pieces that speak to today while carrying the spirit of the past.

In every creation, we strive to preserve, evolve, and transform. So that the beauty of Japanese technique is not only remembered, but lived—passed from hand to hand, generation to generation.

"Continuing hands, changing shapes"

Japan has advanced techniques that have been honed over many years. Delicate and precise handwork, a deep understanding of materials, and manufacturing that combines beauty and functionality. Each of these techniques is supported by the pride and spirit of the artisans, and has built up unique value. However, with the changing times, many of these techniques are on the decline. Due to changes in demand and a lack of successors, the skills that should be passed down are now at a major crossroads.

That is why today, we need a perspective that not only preserves tradition but also transforms it. Japan's advanced technology can be combined with modern sensibilities and values, transformed, and reintroduced into everyday life. By inheriting, developing, and then transforming it into a new context, technology can quietly revive. And it can be passed down to the next generation. We believe that a future where tradition and innovation resonate is the path to ensuring the survival of Japanese technology.