"It is what decays that sharpens it."

96KURo-design is a brand that uses black as its base color to reconstruct the Japanese aesthetic of wabi-sabi in the modern era. Our concept is based on the past, when Japanese aesthetics were born.

The brand logo "rot2n edges" is a coined word that refers to the sharpness of decay. The word's origin is the insertion of the number 2, "to," to move from decay to sharpness, referring to the edges that emerge after being scraped away by the wear and tear of time. It does not simply refer to oldness, but rather to the "essential outline" that is left after the unnecessary things have been scraped away by the wear and tear and weathering of time. It is a quiet sharpness that is accentuated by decay. After the surface has been scraped away, the exposed edges are inscribed with the mark of time itself, not trends.

The "96" at the top of the logo is a minimalist composition that pairs the "9," which symbolizes "the end," with the "6," which represents "harmony and rebirth," to harbor Eastern ideas of yin and yang, circulation, and reincarnation. Strip away, let go, and organize. This circulation brings beauty into sharp focus.

The symbol at the bottom of the logo is a reconstructed design that inherits the geometric beauty of the "ma" space found in Japanese architecture and traditional "kamon" (family crests). The tension and silence created by the intersections and blank spaces express the presence of 96KURo-design.