Bring the beauty of "wabi-sabi" into your everyday life.

The flavor deepens as time passes, and the appearance remains beautiful even when decayed.

Our brand is rooted in the traditional Japanese aesthetic of "wabi-sabi" through craftsmanship.

It adds a touch of quiet Japanese style to modern life.

Wabi is the beauty of imperfection. Sabi is the texture that is born from the passage of time. Both avoid extravagance and value the richness that resides in tranquility.

At 96KURo-design, we inherit this philosophy and put our thoughts and stories into each and every product.

The color that represents this worldview is "black."

Black is not just dark, it contains all colors and blurs the outlines of things while highlighting their presence. It is modest yet exudes a dignified presence. We pursue designs that bring out the best in black and reflect the individuality and spirituality of the wearer. Just as there is a deep conversation in silence, black has the power to move the heart without speaking.

What we aim for is an appearance that is unpretentious and unspoiled, yet certainly memorable. By bringing just a touch of "wabi-sabi" into everyday life, we can build a relationship that will deepen over time, in tune with the sensibilities of the user.

For those who want to find their own unique beauty without being swayed by trends or the times.

Your true self will emerge in the tranquility of wabi-sabi.

We propose this lifestyle with Japanese aesthetics.

We aim to fuse respect for Japanese culture and ancient traditions with modern expression.

It is an idea that reflects the Japanese climate and culture, as well as the aesthetic sense of "wabi-sabi."

"Timeless by Design"

At the heart of our brand lies the belief that true craftsmanship transcends time. Japan's traditional techniques—refined through centuries of dedication and detail—carry an elegance that modernity alone cannot replicate. Yet many of these exceptional skills have faded, quietly overshadowed by the speed and scale of contemporary production.

We see this not as an end, but as a beginning.

Our mission is to honor these time-honored crafts by reimagining them for the present. Through thoughtful design and collaboration, we blend tradition with innovation—crafting pieces that speak to today while carrying the spirit of the past.

In every creation, we strive to preserve, evolve, and transform. So that the beauty of Japanese technique is not only remembered, but lived—passed from hand to hand, generation to generation.

"Continuing Hands, Changing Shapes"

Japan has advanced techniques that have been honed over many years. Delicate and precise handiwork, a deep understanding of materials, and manufacturing that combines beauty and functionality. Each of these techniques is supported by the pride and spirit of the craftsmen, and has built its own unique value. However, with the changing times, many of these techniques are on the decline. Due to changes in demand and a lack of successors, the techniques that should be passed down are now at a major crossroads.

That is why now, instead of just preserving tradition, we need a perspective that also embraces change. Japan's advanced technology can be combined with modern sensibilities and values, reshaped, and reintroduced into everyday life. By inheriting, developing, and then transforming it into a new context, technology can quietly come back to life. And it can be passed on to the next generation. We believe that a future where tradition and innovation resonate is the way in which Japanese technology can continue to live on.